TikTok
Doc Pepper, cherry vibes, sweet cream… yeah, we get why it's one of your favorites 😊🍒✨
20.79K
impressions
519
interactions
Apr 12 · 12:02 PM
B
Bloom More Media
Social that actually grows
Case Study · Feb – Apr 2026We poured the
We poured the
dirty sodainto the algorithm.
In 90 days, Bloom More Media took The Hydrant Dirty Soda Shop from quiet local favorite to a regional content engine — adding +2,853 followers, 323K impressions, and a TikTok presence built from scratch.
The Hydrant Dirty Soda Shop✦Oxford, CT✦+804% post output✦TikTok built from zero✦+149% interactions✦
The Hydrant Dirty Soda Shop✦Oxford, CT✦+804% post output✦TikTok built from zero✦+149% interactions✦
the results
90 days. Receipts attached.
Reported via Metricool, Feb 1 – Apr 30, 2026. Every percentage below is measured against the prior 90-day window.
3,189+1,336%
Total followers
323K+115%
Impressions
7,553+149%
Interactions
633+804%
Posts shipped
followers
Three months. Three platforms.
FacebookInstagramTikTok
platform mix
Where the growth came from
- TikTok+1,336%
3,189 followers · 8,636% impressions surge
- Instagram+78%
1,361 followers · 186.9K impressions
- Facebook+37%
305 followers · 76.3K impressions
our approach
Less posting. More posting that works.
The Hydrant has flavor — literally. Our job was to bottle the in-shop energy and translate it for a feed that scrolls fast and forgives nothing.
01
A TikTok built from zero
We launched and scaled the @the_hydrant_dirty_soda_shop TikTok to 1,480+ followers and 60K impressions in one quarter. Daily reels, owner-led storytelling, trend-aware audio.
02
Volume with a voice
From ~70 posts to 633. Same shop. Same team. A repeatable content system: product drops, behind-the-counter, community shoutouts, micro-trends.
03
Drinks as characters
Doc Pepper, Love Bomb, Tropical Breeze, Dole Whip drops — each menu launch became a moment, not a menu update.
04
Local-first, regional reach
Cross-promotion with The Paw Wash, The Sanctuary Pilates & nearby businesses. Free delivery announcement alone hit 6K+ impressions.
top performing posts
The hits.
A sample of the highest-impression posts from the Feb–Apr window, across all three platforms.
Facebook✨🥤 NEW AT THE HYDRANT DIRTY SODA SHOP — DOLE. WHIP. IS. HERE. Serving up creamy, dreamy drops.
11.72K
impressions
412
interactions
Feb 5 · 11:43 PM
TikTok
Dirty soda just hits different 🎬 Your go-to everyday treat… but make it fun, customizable, and a little extra.
4,990
impressions
125
interactions
Apr 9 · 12:02 PM
free
delivery
for locals
✨ Introducing Free Dirty Soda Delivery for Local Businesses! We're bringing the fizz straight to your door.
6,048
impressions
274
interactions
Mar 17 · 12:19 PM
Instagram
Seeking a sweet, refreshing treat post Pilates at The Sanctuary? 💖✨ Come grab a dirty Alani.
4,341
impressions
66
interactions
Apr 14 · 12:03 PM
Instagram
Let's be honest… you can't say no to a dirty soda 🥤
3,027
impressions
52
interactions
Mar 24 · 11:03 AM