B

Bloom More Media

Social that actually grows

Case Study · Feb – Apr 2026

We poured the
dirty sodainto the algorithm.

In 90 days, Bloom More Media took The Hydrant Dirty Soda Shop from quiet local favorite to a regional content engine — adding +2,853 followers, 323K impressions, and a TikTok presence built from scratch.

The Hydrant Dirty Soda Shop spring drinks creative
The Hydrant Dirty Soda ShopOxford, CT+804% post outputTikTok built from zero+149% interactions
The Hydrant Dirty Soda ShopOxford, CT+804% post outputTikTok built from zero+149% interactions

the results

90 days. Receipts attached.

Reported via Metricool, Feb 1 – Apr 30, 2026. Every percentage below is measured against the prior 90-day window.

3,189+1,336%

Total followers

323K+115%

Impressions

7,553+149%

Interactions

633+804%

Posts shipped

followers

Three months. Three platforms.

FacebookInstagramTikTok
Feb 1Feb 13Feb 25Mar 9Mar 21Apr 2Apr 14Apr 30

platform mix

Where the growth came from

  • TikTok+1,336%

    3,189 followers · 8,636% impressions surge

  • Instagram+78%

    1,361 followers · 186.9K impressions

  • Facebook+37%

    305 followers · 76.3K impressions

our approach

Less posting. More posting that works.

The Hydrant has flavor — literally. Our job was to bottle the in-shop energy and translate it for a feed that scrolls fast and forgives nothing.

01

A TikTok built from zero

We launched and scaled the @the_hydrant_dirty_soda_shop TikTok to 1,480+ followers and 60K impressions in one quarter. Daily reels, owner-led storytelling, trend-aware audio.

02

Volume with a voice

From ~70 posts to 633. Same shop. Same team. A repeatable content system: product drops, behind-the-counter, community shoutouts, micro-trends.

03

Drinks as characters

Doc Pepper, Love Bomb, Tropical Breeze, Dole Whip drops — each menu launch became a moment, not a menu update.

04

Local-first, regional reach

Cross-promotion with The Paw Wash, The Sanctuary Pilates & nearby businesses. Free delivery announcement alone hit 6K+ impressions.

top performing posts

The hits.

A sample of the highest-impression posts from the Feb–Apr window, across all three platforms.

TikTok

Doc Pepper, cherry vibes, sweet cream… yeah, we get why it's one of your favorites 😊🍒✨

20.79K

impressions

519

interactions

Apr 12 · 12:02 PM

Spring drinks creativeFacebook

✨🥤 NEW AT THE HYDRANT DIRTY SODA SHOP — DOLE. WHIP. IS. HERE. Serving up creamy, dreamy drops.

11.72K

impressions

412

interactions

Feb 5 · 11:43 PM

TikTok

Dirty soda just hits different 🎬 Your go-to everyday treat… but make it fun, customizable, and a little extra.

4,990

impressions

125

interactions

Apr 9 · 12:02 PM

free
delivery
for locals

Facebook

✨ Introducing Free Dirty Soda Delivery for Local Businesses! We're bringing the fizz straight to your door.

6,048

impressions

274

interactions

Mar 17 · 12:19 PM

Instagram

Seeking a sweet, refreshing treat post Pilates at The Sanctuary? 💖✨ Come grab a dirty Alani.

4,341

impressions

66

interactions

Apr 14 · 12:03 PM

Instagram

Let's be honest… you can't say no to a dirty soda 🥤

3,027

impressions

52

interactions

Mar 24 · 11:03 AM